An article in today’s Times cites the high cost of acquiring customers, which ranges from $100 to $800. Excerpt:
“Estimates of an often-cited retail metric known as customer acquisition costs range from $100 to more than $800 per customer, said Daniel McCarthy, a professor at Emory University’s Goizueta School of Business, who has done extensive research in the field.”
Physical retail is one of the most expensive ways to acquire customers. An online ...
Read More
Our job at Bridge is fighting for indie stores. A key indicator of our success is when we give your store more online orders. An important step in giving you more orders is: giving you more products online.
Good news: you have the Product Pass. This grants your business the power to sync with unlimited Product Syncing brands for free. This is the best way to fill your website with products.
Benefits:
The Pass allows you to sync with unlimited brands.
Vietri, a premium designer of Italian home goods and an advertiser with Bridge, ran a pretty advertisement in this month’s ‘Garden & Gun’ magazine. The ad features 33 dealers throughout the South where one can buy Vietri.
Of the 33 stores listed, 12 (more than 33%) use Bridge Store to more easily sell Vietri.
These retailers use Bridge Store (listed in same order as advertisement):
Vietri, a premium designer of Italian home goods and a member of Bridge, was featured in ‘Garden & Gun’ magazine. Using our service, Vietri syncs 1,000+ products with its retailers’ online stores in real-time.
In an advertisement the designer ran in the issue, we were happy to see that forty-seven percent of the indie stores it highlighted use Bridge. Of the 30 stores listed, 14 use Bridge Store to more easily sell Vietri.
We have made it easier to place wholesale orders. A retailer can now start the process on their e-receipt page.
In the example shown, Babcock Gifts, a retailer in Memphis, Tennessee, is viewing an order for Costa Nova product. Next to the product that was sold, Babcock Gifts is shown a link "Place Wholesale Order." When it clicks this, it is taken to the brand's website and to the specific product. Our software automatically logs the retailer in. The retailer...
Read More
For decades, brands have paid retailers to set up a display in the retailers' stores. Ralph Lauren's Polo, Nautica, Jimmy Choo, and other leading brands have paid department stores to set up displays and manage their brand appearance. This helps the brand and the stores increase sales.
As we all know, retail has gone digital. Thirty percent of retail sales are now online. What if there was a way for brands to sponsor displays like these physical ones but do so online? ...
Read More
Does Bridge help store owners live longer? For example, do we help Brooks Terry live longer? Store owner Susan Hoechner? The answer is yes, and I'll explain.
Bridge helps Susan and Brooks save months of time via the Smart Products service. This can be viewed as time saved--or more importantly: as an extension of their lives. As a reference, Scott Galloway, an NYU professor and media savant, recently made this insight regarding life-extending services:
"Walmart Delivery Unlimited: At $98/year,...
Read More
Your Bridge now helps you share files more easily. You can easily load PDFs, Excel files, price lists, and more via your Bridge Library. Your business friends will see your files on their Dashboard, as well as in their respective Library.
In the example shown, Babcock Gifts, the premier gift shop of Tennessee, can view files from Mary Jurek, DeVine Corporation, Badash, Casafina, and BIA Cordon Bleu.
When viewing a file on the Dashboard, you can like it, save it, or download it. You can ...
Read More
July 21, 2019
July 21, 2019
I believe that offering greater online selection is increasingly important in retail.
Greater selection is important for many reasons including:
1. Giving shoppers more choices. More choices lead to more sales.
2. Helping stores be more competitive. Shoppers know that big online retailers like Amazon offer millions of products, and thereby millions of possible price points and features. Offering something similar is the natural route to get those orders back from Amazon.
3. Boosting a ...
Read More
March 2, 2019
March 2, 2019
This article about small banks couldβve very well been written about small retail stores. The future is tech. Bank of America has spent $20b on tech since 2012. Big retailers have likely spent that or more. And small businesses often donβt have the resources to make customers happy online. Much less survive a hacking attempt. I spent the last 2 weeks dealing with hackers from Asia. It took 3 tech people 2 weeks. Expensive. Time consuming. If small stores had to deal with this on their own, most ...
Read More
March 29, 2018
March 29, 2018
FOR VIETRI SALES REPS
Youβre Invited: Special Webinar for Sales Reps
More than 100+ indie stores are synced with Vietri on Bridge. Why? Join us and find out. Vietri and Bridge will be hosting two informational webinars.
Please pick your time: Monday, May 7th at 1 pm EST or Tuesday, May 8th at 10 am EST
Please RSVP and we'll send you an access link.
Background Customers are flocking online--but many stores donβt have websites that are ready for these customers. We have a solution for these stores. Bridge ...
Read More